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MULTIDISCIPLINARY CREATIVE SERVICES
77 SQARE FEET LLC
"STUDY HARD WHAT INTERESTS YOU MOST IN THE MOST UNDISCIPLINED, IRREVERENT, AND ORIGINAL MANNER POSSIBLE." - RICHARD FEYNMAN
DESIGN PHILOSOPHY
CULTIVATE CURIOSITY
MANIFEST IMAGINATION
CREATE MEANING
DESIGN PHILOSOPHY
Creation begins in the imagination. Before an idea ever manifests physically, it exists exclusively within the mind. This raises an important question:
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​WHAT DOES IT MEAN TO EXIST
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If an idea can be perceived in its entirety within our imaginations, does it not inherently bear some sense of reality? I believe it does.
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Not yet shared. Not yet material. But real in its origin. Through human will, with body and action, that vision can be transitioned outward and created in the physical world, into something others can experience, visualize, and understand.
The world, as we know it, is built upon this process. Upon imagination manifested. Upon the human capacity not only to see what there is, but to see what there is not, to see what there could be, and to bring it forth.
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​TO GIVE FORM TO
​TO ALLOW TO BECOME
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Creation, then, is not incidental. It is intersubjective. It is an act of transformation wherein form and feeling emerge from each other to converge internal and external worlds as one. It is a divine act. And it is not ever without intention or meaning. It is from this philosophy that 77 SQFT emerges.
MADELINE WESSEL
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